I’ve worked in-house and remotely on projects for leading brands, startups, and charities for over 11 years.
In 2008, after receiving my B.S. in Computer Science, I started as a Digital Marketer Intern for an award-winning web agency. There, I had the opportunity to manage digital marketing campaigns and code web applications for big brands and companies.
My innate passion for design made me progressively move from development to web design and later on to UX. This transition felt quite natural since it combined my knowledge of online consumers behavior with my development skills for designing and building digital products that are functional, effective and pleasant.
I like to be involved at different stages of a digital project, from the seed of the idea, through to sketches, design and even the front-end and WordPress build. This means I can jump in at any stage of a project, or take on the whole project, from design to build.
I’m in charge of enhancing the User Experience of our website and SaaS platform, as well as increasing conversion/retention rates for our product by conducting user/market research, making improvements to our dashboard, and developing/maintaining all the components that are part of WhatConverts Design System.
I was in charge of leading and improving the design process of our UX Team by identifying business goals and user needs, and establishing plans for producing sketches, wireframes and prototypes, conducting usability evaluation and guaranteeing project delivery timely and within budget.
I was in charge of designing and building the user experience of web applications using data provided by our research team and producing wireframes and prototypes that were validated by users and then turned into functional interfaces with HTML/CSS/Javascript.
I was in charge of analyzing clients’ requirements in order to create brand identity guidelines and design interfaces mockups that I turned into impactful websites and mobile apps for establishing or improving the online presence of businesses and organizations.
I was in charge of bringing mockups to life by programming custom-made web applications with HTML, CSS, and JavaScript. I also handled production, modification, and maintenance of multiple websites and web applications.
I was in charge of managing online campaigns for maximizing the volume of inbound organic traffic from search engines to websites by combining different techniques, such as link-building, viral marketing, or Pay-Per-Click.
Studies focus on the fundamentals of Human-Computer Interaction, advanced research methods, usability analysis & testing, social computing strategies and conceptualization and design of next-generation of human-computer interfaces.
Studies included fundamental computers science subjects such as mathematics, computational problem solving, software design and analysis, programming languages, algorithms, data structures, and computer organization and architecture.
